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2DIAMR – 2D Is Against My Religion!

NUBIGON

A registered live episode on drone reality capture, partnered by NUBIGON

111 registered professionals, 3,213 YouTube views and 650 hours watched in the first week.

Registrationsfirst-party contacts
111
Watched live or on demand46.8% of registrations, after 1 week
52
Owners and founders among registrantsthe largest seniority group
45
Top industry24 registrants
Geospatial / surveying
YouTube viewsfirst 6 days
3,213
Watch timefirst 6 days
650.8 h
Average view durationlong-form episode
12:07
YouTube impressions4.8% click-through rate
42,009

Objective

Put NUBIGON – software to showcase reality capture and scan-to-BIM projects – in front of a technical audience inside a conversation they chose to attend, and give the partner first-party data about who that audience is.

Approach

  1. A 99-minute live technical conversation with drone mapping expert Dylan Gorman on DJI regulation, LiDAR workflows, accuracy and AI.
  2. Registration required: name, industry, seniority and country captured with consent.
  3. NUBIGON featured as partner of the episode, in the live session and in the YouTube description.
  4. The edited episode published on YouTube, Spotify and Apple Podcasts afterwards.

The reports the partner received

Live episode dashboard: 111 registrations, 36 live attendees, 16 on-demand viewers, breakdown by region, industry and seniority
Live session report after one week
YouTube dashboard: 3,213 views, 650.8 hours watch time, 12:07 average duration, traffic sources and geography
Edited episode on YouTube, first 6 days

The episode

Plan a campaign like this

Tell us what you are launching or building and who you need to reach. We reply within two working days with the format that fits – and honest advice if nothing does.

michal@2diamr.com Message Michal on LinkedIn