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Interview· 1 h 23 min

How to sell unbuilt real estate with interactive 3D – Filip Fejdi, WOOW Studio

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Summary

Filip Fejdi of WOOW Studio explains how developers sell apartments before construction with interactive 3D, real-time CRM integration and e-commerce-style configuration – and why buyers struggle with 2D floor plans. Includes a live showcase and a look at Middle East real estate markets.

Key ideas

  1. 1Off-plan sales depend on reducing buyer uncertainty; 2D floor plans don’t.
  2. 2Interactive 3D connected to live CRM data outperforms static renders.
  3. 3E-commerce-style configuration lets buyers compare and customise units.
  4. 4Analytics open the door to dynamic pricing.

Chapters

Full show notes

With Filip Fejdi from WOOW studio.Digital twins for real estate, off-plan property sales, and 3D interactive visualization are transforming how developers sell projects before construction. In this episode, we break down how proptech platforms like WOOW Studio enable developers to sell apartments faster using virtual tours, real-time CRM integration, and e-commerce-style customization.We cover how digital twins reduce buyer uncertainty, increase conversion rates, and enable real-time property configuration. From flooring and layouts to pricing. Learn why off-plan sales dominate global real estate, how developers manage risk, and how interactive 3D environments outperform static renders.The conversation also dives into Dubai real estate trends, Middle East investment dynamics, and how geopolitical uncertainty impacts property markets. Plus: pricing models, ROI thresholds, and the future of proptech - including dynamic pricing and analytics-driven development.If you're a real estate developer, investor, or proptech founder, this episode shows how digital-first sales systems are reshaping the industry.Chapters:00:00:00 Middle East Real Estate Market & Crisis Impact & Dubai Reputation00:07:07 What problem is WOOW Studio solving 00:10:23 Why Developers Sell Before Construction00:16:06 Why Buyers Struggle With 2D Floor Plans00:20:35 What Is a Digital Twin in Real Estate00:24:40 Live Demo: Interactive Property Platform00:27:24 CRM integration and Data Reliability00:32:15 How Molly, the Platform is Built00:37:09 Inputs Needed from a Client for Interactive Visualization00:40:31 How to Convince a Client to Buy an Interactive Visualization00:42:15 Timeline & Cost of Interactive Visualization00:47:07 E-commerce Style of Buying Real Estate00:54:41 Customization, Comparisons & Buyer Experience00:58:25 Website Integration01:00:40 LIVE Showcase - Sultan Haitham City in Oman01:05:48 Ultimate Argument for Why to Use Interactive Visualization01:12:37 Analytics, Tracking & Dynamic Pricing Future01:17:06 Pricing Model & RoadMap01:20:10 Final Thoughts & Partnership CTA

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